Displaying 1–16 of 16 in total
What Now for Email Developers?
As AI gets better at writing email code, and tools arrive to keep that code in check, what happens to email developers? And what does the job look like when writing th...
AI Adoption: Why everyone thinks they're behind
Most marketing teams feel they're behind on AI adoption, but if everyone thinks they're behind, most people aren't. The real question is how you get from playing with ...
Do We Actually Need AI for This?
Every brand feels like it should be doing more with AI. But where does it actually help an email and CRM team, and where is it just a robot arm making coffee? Elliot s...
Email vs Push: Who Really Gets the Conversion?
Email builds the trust. Push catches the moment. So which channel gets the credit for the conversion, and does it even matter? In this episode of Email Talk, Elliot si...
Email Marketing When There's Only One of Everything
When there’s only one of everything, you can’t email like an ecommerce brand. Elliot sits down with Vinit Ramnarayan, who has spent just over seven years in CRM at Sot...
Why not just AI every email?
Why not hand every email to AI, from the first build to the final send? It would be faster. It would also give you twenty different versions of your brand, headlines t...
How Do You Know When to Trust AI?
AI will tell you it's right whether it is or not. So how does an email team work out what to hand over, what to check, and what to keep? In this episode of Email Talk,...
Series 2! The Email Playbook Is Not One-Size-Fits-All Anymore
For about a decade the email playbook was close to a solved problem: build the components, follow the process, ship the campaign. AI has reopened all of it, and the in...
08 — Dark mode w/Jay Oram
Jay Oram is an email coder and interactive email specialist at ActionRocket. He spends his time working on interactive email, and also creating modular templates for a...
07 — Accessibility and Typography in Email w/ Paul Airy
Paul Airy is an Email Accessibility Consultant who has done a lot of work around typography in email, and also accessibility and inclusive design in email. In this epi...
06 — Privacy Round Table w/ Dylan Smith, Jacques Corby-Tuech & Jay Oram
In this episode of EmailTalk we’re hosting a privacy round table with Dylan Smith, Jacques Corby-Tuech and Jay Oram. The relationship that email has with privacy i...
05 — Making Awesome Email Design Systems w/ Crystal Ledesma
Crystal Ledesma is the Manager of the Email Design System at Zillow, which is a real estate marketplace based in the states. She’s done a lot of work getting the email...
04 — Making Email at News Organisations w/ Dan Oshinsky
I first met Dan Oshinsky in 2013 when we were both talking at the first Litmus Live. At that point he’d been helping Buzzfeed get email marketing off the ground. These...
03 — Proving the Value of Email w/Gavin Laugenie
Gavin Laugenie is the Head of Strategy and Insight at dotdigital. He’s on the product side, but he spends a lot of time working with brands to get the best value out o...
02 — The Impact of Coronavirus on Email Marketing w/Chad White
Chad White is the Head of Research at Oracle Customer Experience Marketing Consulting, and he’s been writing lots recently about Coronavirus and the impact of that on ...
01 — Emotional Intelligence in Email Marketing w/ Kait Creamer
Kait Creamer is the CRM Marketing Manager at Framer, which is a prototyping tool for web designers and developers. Kait’s done a lot of work talking about emotional in...