01 — Emotional Intelligence in Email Marketing w/ Kait Creamer

Kait Creamer is the CRM Marketing Manager at Framer, which is a prototyping tool for web designers and developers. Kait’s done a lot of work talking about emotional intelligence in email - she keynoted all three litmus lives last year . In this episode we’re talking about why it’s important to actually think about the audience, rather than just what we need as marketers.

— Mark Robbins starter HTML: https://www.goodemailcode.com/
— Our sponsor: Taxi for Email helps your team make their best email — find out more here https://taxiforemail.com/

Bonus book list — Kait's recommendations 
  • The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga
  • The Power of Agency by Paul Napper and Anthony Rao
  • The One Thing by Gary Keller
  • Biased by Jennifer Eberhardt
  • The Art of Logic by Eugenia Cheng
  • HBR’s 10 Must Reads on Emotional Intelligence
  • Dataclysm by Christian Rudder
  • Nonviolent Communication by Marshall Rosenberg
  • The Gap: The Science of What Separates Us from Other Animals by Thomas Suddendorf
  • Animals in Translation: Using the Mysteries of Autism to Decode Animal Behavior by Temple Grandin
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