04 — Making Email at News Organisations w/ Dan Oshinsky
I first met Dan Oshinsky in 2013 when we were both talking at the first Litmus Live. At that point he’d been helping Buzzfeed get email marketing off the ground. These days he runs Inbox Collective, an email consultancy, and he also publishes a great non-email called Not a newsletter. In this episode, we covered a lot of ground, but one key thing we talked about is how email in the editorial and news space is the same, but kinda different.
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